What Your Beef Checkoff Does

The checkoff increases profit opportunities, keeping beef top-of-mind with consumers.

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Texas Beef Checkoff

The Texas Beef checkoff complements and extends current Texas Beef Council programs.

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Collections & Compliance

Learn more about checkoff collection points and compliance.

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Checkoff Programs

See your beef checkoff dollars at work.

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Latest News

  • TrueBeef 160

    National Education Efforts

    The checkoff continues to bring beef to the table at education events, including the National Science Teachers Association Conference and Association of Children’s Museums Interactivity Conference.

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  • CulinaryTour 160

    Beef Culinary Immersion

    The Texas Beef Council recently hosted a Beef Culinary Immersion Tour in connection with the National Restaurant Show.

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  • Media 160

    Monthly Media

    Throughout the month of May beef was showcased in the media through TV newscasts and online news outlets in Waco, Beaumont and Amarillo.

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  • RussianExport 160

    Russian Region Chefs Visit Texas

    The Texas Beef Council, in partnership with the U.S. Meat Export Federation, recently hosted a group of six chefs from regions surrounding Russia for a Texas beef industry tour.

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