• Did You Know
    I helped take the guesswork out of the beef
    section of the meat case? - Roger Clift

  • Promotion. Research. Education.
    Your Checkoff investment is
    building demand.

What Your Beef Checkoff Does

The checkoff increases profit opportunities, keeping beef top-of-mind with consumers.

Learn More

Texas Beef Checkoff

The Texas Beef checkoff complements and extends current Texas Beef Council programs.

Learn More

Collections & Compliance

Learn more about checkoff collection points and compliance.

Learn More

Checkoff Programs

See your beef checkoff dollars at work.


Learn More

Latest News

  • BeefU 160x145

    Beef U Revamped

    The beef checkoff is launching a newly revamped Beef University – or Beef U – a free, online training program focused on the latest information, insights and research on marketing and selling beef.

    Learn More
  • boot camp2 160x145

    Kroger Beef Boot Camp

    More than 120 Kroger meat market managers recently participated in a two day Beef Boot Camp held in Dallas. Beef Boot Camp empowers key influencers in the retail channel to educate consumers, answer questions and provide suggestions that will result in a positive eating experience.

    Learn More
  • SDSD challenge 2017 160x145

    Slim Down Showdown

    The Texas Beef Council is a proud sponsor of the H-E-B Slim Down Showdown program. As a sponsor, beef is showcased throughout the 12-week competition where participants have a chance to win a $10,000 grand prize.

    Learn More
  • pasture to plate 160x145

    Chef Pasture to Plate

    Twelve industry chefs recently attended a checkoff-funded pasture to plate tour of the Texas beef industry.

    Learn More
pinterest