What Your Beef Checkoff Does
The checkoff increases profit opportunities, keeping beef top-of-mind with consumers.
Texas Beef Checkoff
The Texas Beef checkoff complements and extends current Texas Beef Council programs.
Collections & Compliance
Learn more about checkoff collection points and compliance.
See your beef checkoff dollars at work.
Beef U Revamped
The beef checkoff is launching a newly revamped Beef University – or Beef U – a free, online training program focused on the latest information, insights and research on marketing and selling beef.
Kroger Beef Boot Camp
More than 120 Kroger meat market managers recently participated in a two day Beef Boot Camp held in Dallas. Beef Boot Camp empowers key influencers in the retail channel to educate consumers, answer questions and provide suggestions that will result in a positive eating experience.
Slim Down Showdown
The Texas Beef Council is a proud sponsor of the H-E-B Slim Down Showdown program. As a sponsor, beef is showcased throughout the 12-week competition where participants have a chance to win a $10,000 grand prize.
Chef Pasture to Plate
Twelve industry chefs recently attended a checkoff-funded pasture to plate tour of the Texas beef industry.