What Your Beef Checkoff Does

The checkoff increases profit opportunities, keeping beef top-of-mind with consumers.

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Texas Beef Checkoff

The Texas Beef checkoff complements and extends current Texas Beef Council programs.

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Collections & Compliance

Learn more about checkoff collection points and compliance.

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Checkoff Programs

See your beef checkoff dollars at work.

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Latest News

  • BeefWise 160

    Beef WISE Study

    The checkoff-funded Beef WISE Study will be published in Obesity Science & Practice this summer. The consumption of lean beef as part of a higher-protein diet for weight loss resulted in equivalent reductions in body weight and fat mass and improved heart health measures.

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  • CETC 160

    Investing in the Next Generation

    The 14th Annual Texas ProStart Culinary Educators Training Conference allowed 130 high school instructors the chance to participate in the two and a half day conference, held at the Central Texas Food Bank and the Texas Beef Council (TBC) office in Austin.

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  • Caribbean 160

    Caribbean Export Efforts

    In efforts to educate chefs about U.S. beef, the Texas Beef Council (TBC) recently hosted a group of twelve Caribbean chefs for a five-day industry tour with a culinary focus on Texas BBQ.

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  • StateFFA 160

    Building Beef Advocates

    The Texas Beef Council (TBC) recently showcased the Masters of Beef Advocacy program at the Texas 4-H Roundup trade show held in College Station.

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