What Your Beef Checkoff Does

The checkoff increases profit opportunities, keeping beef top-of-mind with consumers.

Learn More

Texas Beef Checkoff

The Texas Beef checkoff complements and extends current Texas Beef Council programs.

Learn More

Collections & Compliance

Learn more about checkoff collection points and compliance.

Learn More

Checkoff Programs

See your beef checkoff dollars at work.


Learn More

Latest News

  • Beef JulyExports WEB Thumb

    U.S. Beef Exports Stay Red Hot in July

    U.S. beef exports remained well above last year’s pace in July, posting one of the highest monthly export value totals on record.

    Learn More
  • Media SeptemberWeb Thumb

    Monthly Media Results

    Throughout the month of August beef was showcased in the media through TV newscasts and online news outlets in Houston, Beaumont, Tyler, Lubbock and Amarillo. The stories featured delicious beef recipes and offered cooking tips and beef nutrition information to consumers.

    Learn More
  • BT Collage 2017 Web Thumb

    Beef Team Recap

    Texas BEEF Team members recently represented the powerful protein they love at runs, triathlons and cycling events in Schulenburg, Lubbock, Austin, San Marcos, Waco, San Antonio and Wichita Falls. In August, more than 110 team members were seen wearing their “Fueled by Beef” gear and showcasing how beef can fit into healthy diet and lifestyle.

    Learn More
  • Foodex 160

    Beef Tongue the Talk of FoodExNew News Page

    FoodEx is Japan’s most prestigious show, where U.S. exporters meet with hundreds of buyers and representatives of Japan’s retail and foodservice industries. The beef checkoff handed out samples of U.S. beef tongue – a delicacy for Japanese consumers.

    Learn More
pinterest