Content Partnerships Prove Successful for Beef. It’s What’s For Dinner.
By Misty Martin on December 8, 2017 @ 1:34pm
October marked the end of another successful content partnership campaign for the Beef Checkoff. In 2017, the checkoff-funded Beef. It’s What’s For Dinner. brand partnered with food and healthy lifestyle websites, PureWow and Greatist, to create and execute beautiful, inspiring content about beef. These partners captured consumers through a variety of videos and articles, resulting in millions of consumers hearing about beef from these influential, credible websites. Overall, the campaign garnered more than 85 million impressions, 4.1 million video views and nearly 50k social engagements across both the PureWow and Greatist digital ecosystems. These numbers surpassed standard benchmark for both partners, proving that consumers are hungry for educational beef content. From choosing and preparing beef meals to nutritional information – consumers ate it up!