Engaging Ag Advocates
By Misty Martin on September 1, 2017 @ 1:13pm
The Texas Beef Council (TBC) recently worked in partnership with Texas 4-H Livestock Ambassadors and Texas Ranch Brigades during their respective youth programs. TBC hosted a Grilling 101 for both programs and encouraged students to become active beef advocates through the checkoff-funded Masters of Beef Advocacy (MBA) program. The MBA program trains members of the beef community to engage with consumers and answer their questions about beef and beef production.