Beef Loving Texans
Texas Beef Council announces the launch of a new ad campaign - “Only in Texas” as part of their ongoing Beef Loving Texans movement aimed at elevating Texans’ passion for beef.
Beef Loving Texans is a consumer-driven brand created to share unique recipes, stories, cooking and shopping tips, and expert nutrition information. The 2017 Only in Texas campaign celebrates the nuances, pride and deeply-rooted values only found in this great state.
Only in Texas aims to tell Texans' stories through family, community and tradition, connecting Texan values, nostalgia, and pride to the passion Texans have for beef.
Advertising for the campaign includes radio, billboards and digital television across Texas. The advertising campaign will be in market for 16 weeks (May 15 - Labor Day)
Digital TV Ads - The Beef Loving Texans digital television ad is airing in Dallas/Fort Worth, Houston, San Antonio and Austin. Some of the streaming outlets include Hulu, Roku and Chromecast. The 30 second ad is expected to garner more than 26 million audience impressions.
Radio - Radio ads will be featured on Pandora radio with the expected reach of more than 25 million Texans.
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Billboards - Texans will also see Beef Loving Texans ads on 159 billboards across the state with the expected reach of more than 337 million impressions. Looking for a billboard near you? Download billboard locations. - billboard locations coming soon.